DUX, a pioneering company in the integration of electronic sports (e-sports) and traditional football, aimed to strengthen its online presence and provide fans with a complete content ecosystem. The project involved creating a Web App to serve as the main platform for all of the company's business models, delivering an attractive and scalable experience for users.

User Research:

• User interviews were conducted with key stakeholders, including passionate e-sports followers and traditional football enthusiasts.

• Detailed user stories were crafted to understand usage scenarios and user expectations.

• Empathy maps aided in visualizing user emotions and behaviors, providing valuable insights for design.

Identification of Key Features:

• Essential features users sought on other platforms, including real-time match results, player profiles, and upcoming events, were identified.

• Integrating e-sports teams and real football teams was highlighted as a key challenge, and the structure was designed to ensure harmonious coexistence.

Scalable Information Architecture:

• A modular architecture was developed, allowing for the easy incorporation of new features and future adaptations.

• The structure was designed to be intuitive, ensuring smooth navigation across different aspects of the platform.

Identifying Appealing Paid Features:

• A detailed analysis was conducted to determine the most appealing paid features for users.

• Features related to teaching and learning in the gaming sector, such as FIFA tutorials, were found to be highly valued.

Iterative Development:

• An iterative approach to development was adopted, breaking the project into manageable phases.

• Fundamental features were implemented first, followed by more advanced and paid features.

• User feedback was gathered after each phase, allowing for immediate adjustments based on user needs and preferences.

Close Collaboration Between Teams:

• The development team worked closely with UX/UI designers to ensure an attractive and functional user interface.

• Iterations were made in response to user feedback, ensuring an optimal user experience.

Testing and Adjustment Phase:

• A thorough testing phase involved real users in a controlled environment.

• Feedback gathered during testing was used to make final adjustments and optimize the platform before launch.