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Focusing on developing the best brands
Focusing on developing the best brands
Focusing on developing the best brands

Client

Client

Farlabo

Farlabo

Farlabo

Farlabo

Category

Category

UI/UX

UI/UX

UI/UX

UI/UX

Year

Year

2021 - 2023

2021 - 2023

2021 - 2023

2021 - 2023

Strategy

Desinition of value proposition

Definition of user needs

Observation

Definition of estructure

User Experience

Observation

User journey mapping & User flows

Information architecture

Wireframing & testing

Production

Stylescape

UI porposal

Design System

Dev Documentation & Handoff

Platforms

B2B SaaS ERP + CRM

Tools

Figma

Notion

Zeroheight

Milanote

problem

The main problem Farlabo encountered was the fragmentation of their management processes across multiple tools. This not only block their ability to respond swiftly to market demands but also caused delays, errors, and miscommunication within their organization. The diverse tools also made it challenging to create a unified view of customer interactions, product availability, and sales performance. Consequently, this inefficiency was negatively impacting their customer satisfaction and profitability.

solution

Farlabo collaborated with a UX design and development team to create a custom CRM and SaaS solution tailored to their unique needs. The new software integrated various functionalities, including Marketing Campaign Management for efficient planning, execution, and tracking of marketing campaigns within the same system. Employee Management was also incorporated, integrating employee data, schedules, and performance tracking to streamline HR processes. The system offered Sales Tracking with real-time sales data and analytics for quick decision-making. Additionally, it provided Inventory Management, closely monitoring inventory levels and product availability to reduce stockouts and overstock situations. A Unified Dashboard was implemented, offering a user-friendly view of business operations, enabling better strategic planning and decision-making. The UX team prioritized user-centric design principles to ensure easy navigation for users of varying technical expertise, maintaining regular usability testing and feedback loops for continuous user experience refinement.
Farlabo is a prominent distribution company specializing in supplying products to well-known retailers such as El Corte Inglés, Primor, and others. With a diverse portfolio and an extensive network of clients, Farlabo faced a significant challenge in managing their operations efficiently. 
They were using a multitude of tools and systems to oversee various aspects of their business, including marketing campaigns, employee management, sales, and inventory. This disjointed approach led to inefficiencies, data silos, and an overall lack of cohesive business process.

Objectives

Consolidation of Tools

To create a single, integrated platform that could handle all aspects of their business operations, including marketing campaigns, employee coordination, sales tracking, and inventory management.

Enhanced UX

To ensure that the new software was user-friendly and intuitive, making it easy for employees across different departments to adapt to the system without extensive training.

Data Integration

To enable seamless data flow between different functions, providing real-time insights to improve decision-making and general efficiency.

Scalability

To design the software in a way that would accommodate Farlabo's future growth and evolving business requirements.

Cost Savings

To reduce the costs associated with maintaining multiple software tools and decrease operational overhead.

year

2021 - 2023

year

2021 - 2023

year

2021 - 2023

year

2021 - 2023

timeframe

2 years

timeframe

2 years

timeframe

2 years

timeframe

2 years

Client

Farlabo

Client

Farlabo

Client

Farlabo

Client

Farlabo

category

UI/UX

category

UI/UX

category

UI/UX

category

UI/UX

Project developed in:

Project developed in:

Project developed in:

Project developed in:

Website

farlabo.com

Website

farlabo.com

Website

farlabo.com

Website

farlabo.com

.say hello

i'm open for freelance projects, feel free to contact me to see how can we collaborate

.say hello

i'm open for freelance projects, feel free to contact me to see how can we collaborate

.say hello

i'm open for freelance projects, feel free to contact me to see how can we collaborate

.say hello

i'm open for freelance projects, feel free to contact me to see how can we collaborate