Discovery Phase

This critical stage involved competitive analysis to understand competitors' strategies and heuristic evaluations of PharmaMar's existing website. Desk research focused on comprehending specific legal and regulatory constraints within the pharmaceutical sector.

Empathy Phase

Feedback collection from patients through interviews and surveys allowed for a deep understanding of user experiences and concerns. Creating user personas and empathy maps helped contextualize these experiences and needs.

Development Phase

With the gathered information, the development phase commenced, creating wireframes and prototypes to visualize proposed improvements. User testing with investors and users provided valuable feedback, further refining the design before moving to the design phase.

Design Phase

In this stage, a specific design system for the project was established. This modular and scalable system was conceived to ensure visual coherence and facilitate future expansions and updates.