"Vegetales" is a Spanish association that brings together prominent brands of plant-based food and beverage products, such as Frías, Liquats, Sojasun, Foodys, Alpro, Iparlat and Vivesoy.

The association was created with the purpose of promoting and representing the production of healthy and sustainable plant-based foods.

To address this mission, a comprehensive development process was undertaken, including the creation of a strong brand identity and an attractive website. This allowed them to present their values ​​of commitment to the production of healthy and sustainable foods, and offer a space for effective communication both for industry professionals and the general public.

Branding Enhancement:

Strategic Alignment

Collaborating with the association and its member brands, a strategic alignment was established to define the core values and mission of the association. This involved understanding their commitment to healthy, sustainable food production.

Brand Identity Design

A new brand identity was created from the ground up to reflect the essence of the association. The design integrated elements symbolizing plant-based nutrition, sustainability, and the diversity of the member brands.

Brand Guidelines

A set of brand guidelines was developed to ensure consistent use of the new identity across all communications.

Web Development

User-Centric Design

A user-centric approach was adopted to design the new website, providing a user-friendly experience from the start.

Content Strategy

A robust content strategy was developed to showcase the association's mission, member brands, and the benefits of vegetable-based food and beverages. This involved incorporating compelling visuals, informative articles, and success stories.

Member Brand Integration

Each member brand is featured with its unique profile, outlining its contributions to the association and commitment to plant-based products. The profiles include links to the respective member brands' websites, allowing visitors to explore their individual offerings and innovations within the association.